We still get many customers coming to us with an older business or logo designs; they usually want to know what the benefits of full color printing is and start inquiring about a new design or layout. Quite frankly, everyone needs to be doing this! It’s 2010 and we are in a time where customers are attracted to fresh, vibrant, and attractive images and colors. There just isn’t anything appealing about a single color advertisement (unless you have some b&w photography) and your print materials will probably not catch the eyes of your customers.
Over the past several years with the use of many great software programs designers have been able to add gloss overlays to images and other effects that make them appear more life-like. Things like drop shadows, gloss overlays and other effects that are produced with the latest technology really add a new dimension to these images and take full color images to the next level.
When putting together your next project take your design work to that next level, make your images pop by finding high quality images and adding certain effects like the ones found here
Here is our personal favorite: