Some people refer to these as brouchers or even brochers when they come to get these items printed, maybe it’s just how they pronounce it but in the end, its the same thing! We way say it different ways or some may even spell it differently but you all should know exactly what I am talking about!

Brochure printing is used by many companies both large and small to layout products and services in a visually appealing way, so that their customers can quickly get a sense of what they offer. Always be sure to include your business contact information on the back of the brochure on on the inside so that people hang onto these. You want to make sure there is something of value inside any piece of marketing collateral, if there isn’t than people will be less likely to hang onto them.

I have seen many unique ideas when it comes to creating unique, valuable content inside a brochure or brouchure if thats what you call it! Everything from QR codes, coupon codes, unique multi digit number ( for price giveaways), scratch off sections or even trivia questions where you submit the answer from your “brocher” on the website for a chance to win something.

So no matter what you call these fancy folded pieces of paper, get creative and think about the big picture to drive customers, prospects and anyone else to your website.

Think about a menu for instance at a restaurant – usually each section of the menu is broken up by page. So you might have Breakfast on one page and then Lunch on the next, followed by dinner. This is done so that you aren’t confused when you sit down and open the menu, you can quickly see the options available to you by selecting the page that corresponds with the meal you are about to eat. You rarely ever will see one meal start on one page and carry onto another, if you do that menu was poorly laid out!

When laying out your products or services you should break them down the same way. So for this example I will use a cable and internet provider that is laying out a brochure for to talk about their two services. The fact that they have two services that will be highlighted means we will start with a brochure that has at least 2 main panels (bi-fold brochure). They also want to highlight a promotion they are running for the holiday season so that should also get it’s own panel. This works very well with a bi-fold brochure because you will have the cover to layout a logo and short message for branding and then 3 panels to highlight your two services and the holiday promotion on the back panel.

When laying out each panel make sure to include an image that visually depicts what that panel is discussing. Don’t go into too much depth with your copy either, keep it simple and to the point and space things out so that your customers can quickly browse through it and get an idea of what you offer.

Talk benefits, not features!

Discuss the benefits of your product or service and don’t get too technical with features.

So, in short if you are ever wondering how to do a brochure – just keep these tips in mind and you will be golden. For size you will want to think about how much room you will need to list out any bullets, copy and images on those panels. If you are questioning the amount of room and the spacing, go with a bigger size.

We have heard from many people that are using this feature currently and they love it. This isn’t a full Photoshop replacement but rather a simple solution to get something nice created on the fly. We have many stock images that are separated across many industries so you can find the look you are searching for.

We are doing all we can to make your online printing experience more enjoyable and easier to complete. Be sure to check back with us on a regular basis for new images in this feature.

Feel free to contact us at anytime with any questions that you might have regarding this feature or any other!

Over the past several years with the use of many great software programs designers have been able to add gloss overlays to images and other effects that make them appear more life-like. Things like drop shadows, gloss overlays and other effects that are produced with the latest technology really add a new dimension to these images and take full color images to the next level.

When putting together your next project take your design work to that next level, make your images pop by finding high quality images and adding certain effects like the ones found here

Here is our personal favorite:

When planning for your next event try to start 4-5 weeks in advance – have the content and artwork done by someone who knows what they are doing. Be sure to download templates for the products you are interested in if you are not sure on the exact dimensions and bleeds. Having everything in hand with time to spare before your event will be a great feeling and help all of those involved be a little less stressed.

As always be sure to contact us with any questions

Internet and Innovation
Online printing has become extremely popular with people of different businesses. Online printing is very useful and as a result of this it has become very easy and much faster to produce collaterals. With the advent of the internet printing has become very advanced than what it used to be and more innovation and new equipments are likely to be introduced which will add more value to the printing industry. In online printing, catalog printing has been a favorite.

Knowledge is Important
Catalog printing requires essential and proper knowledge which will make the task of catalog printing much easier, quicker and will also save a lot of time. All steps should be known and followed to avoid any kinds of delays. For bigger catalog printing projects one might need to hire a company and one need to be very careful while doing so. It is of utmost importance to be familiar with the templates provided by these companies to produce the desired, perfect and good quality catalogs.

Proper Color
For direct mailing catalogs are considered to be the best tools in the forms of pamphlets and booklets. To ensure that they are noticed by the consumers it is important they are printed in bright and attractive colors. Completely catalogs have proved to catch more attention of people.

Importance of Content
It is important that the catalog is attractive but it is more important to ensure that the content is relevant and makes for an interesting read. The content has to be written in a simple way so that it is easy to understand the same. The sentences should be kept short and crisp as this will increase the chance of the customer retaining the content.

Be Sure of the Images
A big mistake is that many people only concentrate on making the catalog attractive and elegant. In catalog printing one also has to be careful of the pictures and the images that are printed. This adds to the look of the catalog. Adding relevant images and pictures provides a lot of focus to the service or the good that one is trying to sell.
In most parts of the world, catalog printing is used as an effective way to market goods. It is a great tool for marketing and promotion. At all times, you need to ensure that the catalog printing is done properly so that it catches the attention of the readers.

Naturally people are attracted to things that are aesthetically pleasing – many people catch themselves looking through catalogs, brochures or magazines at products they would never even use or look at otherwise, simply because the images are appealing and the image pops out at us. We become interested in something we might not have been before!

Take advantage of our easy ordering system that will allow you to do all of your Brochure Printing online in just a few minutes. This process couldn’t be easier and allows you to choose from many different brochure folds and sizes. Online brochure printing has really come a long way by allowing almost anyone the ability to quickly place an order and choose from a variety of different options to ensure that their brochures look fantastic and showcase their product or service in the right way.

Brochure Printing Folding Options

• Double Open Gate Fold
• Accordion Fold
• Roll Fold
• Half Fold than Half Fold
• Half fold than tri-fold
• tri fold
• z fold
• half fold
• parallel fold
• Single open gate fold

Throughout the rest of the summer we are offering 20% off of all brochure purchases! Just enter in coupon code “brochure20″ when placing your order to get the discount! This deal will be in effect until 9/2/10 and cannot be combined with other offers.

If you would like to view the different sizes, paper options or folding options of our brochures you can do so here. Whatever you do, do not miss this opportunity, it will not last forever!

Until 8/30/10 use the coupon code “summerflyer” to receive 15% off of all of your club flyer purchases!

Come order with us today!

*maximum discount of $100

Printed on 15oz premium Scrim Matte and Glossy vinyl and are printed using digital printers with Eco-Solvent inks. The vinyl banners are sturdy and durable with up to 1 year outdoor and 2 years indoor use. Banners are sent out hemmed and grommeted with brass grommets. If banner printing is what you need then come check us out, you will be glad you did!